Blue Ridge Mountain Life is a travel guide for the Blue Ridge Mountains of NC, VA, GA and TN. The site focuses on things to do and see in the area, and uses both high quality photography and video in its various guides and articles.
The theme is seasonally focused, with custom Spring, Summer, Fall and Winter homepages. The site is clean, informative, and designed to highlight the sites most popular and beneficial content. The site is highly SEO and performance optimized, and mobile optimized as well.
The site uses a blue and white color scheme, based on the brands logo, but also incorporates and number of other natural colors. Orange is the highlight, or “call to action” color.
The design of Blue Ridge Mountain Life is intended to highlight the beautiful mountain scenery, make information easy to read and find, be simple to use, and allow visitors to find things quickly and easily.
The site currently receives more than 35,000 visits a month, and is extremely popular.